We believe that the cost of producing a professional image should not be prohibitive. Companies deserve to get the most value they can for their investment.
Based in Christchurch, Desktop Focus (DTF) has been established since 1994.
DTF creates effective graphic and website design and advertising for a range of small to medium sized businesses in the Canterbury region.
DTF is a small business but provides a high standard of professional service without the overhead associated with larger agencies and design houses and with a more personal service.
The cost of producing a professional image should not be prohibitive. Companies deserve to get the most value they can for their investment. This is why DTF is committed to assisting businesses to succeed through their printed material and online and electronic presence.
WHAT WE DO
LOGO DESIGN / BRANDING
A consistent brand identity is essential for any company. Branding is an effective marketing tool that conveys your company’s individual function and qualities.
DTF designs logos and creates brand identities for a variety of businesses. We can design a whole new identity for use across all your documentation and communications, or we can work with your existing logo and incorporate a fresh look.
BROCHURES / CATALOGUES
The fundamental purpose of any brochure, catalogue or publication is to present information in a clear and concise way while at the same time standing out from the crowd. Whether you are using existing material or beginning from scratch and whether you are developing a product brochure, a direct mail item or something large such as a book or catalogue, we can assist you through the process. If required we can manage the print production process for you or alternatively you can liaise with the printer yourself obtaining printing quotes etc. and we will supply the final print files.
Promotional material can on take many forms; from traditional print media and signage to electronic or online advertising. Print advertising is ideal for building brand awareness. Flyers, rack cards and leaflets are often short term forms of advertising and need to be punchy and right on target to reach potential customers. Online advertising is fleeting and often you only get one shot to interact with potential customers.
Regular email newsletters and campaigns are a cost effective way to keep in touch with your customers and have the added bonus that it is easy to measure their effectiveness.
An increasing number of businesses are choosing to have an internet presence to market their services and products. This presence needs to be seamless with existing marketing material. Your website needs to not only look good, but more importantly it needs to be functional, easy to use and always up-to-date.
Today it is imperative that websites be responsive and work across all the major browsers and devices, including smartphones, laptops and tablets. Websites need to be simple and intuitive to use so visitors to the site can find what they need quickly, whether it be products, information or contact details.
LARGE FORMAT / SIGNAGE
Signage design is an important aspect of your overall branding. After all this is what is seen initially and first impressions do last.
Any display signage whether it be posters, banners, footpath signs, premises signage or trade show signage, has to be attention-getting and attractive. It has to be bold and memorable and equally important it has to be durable to withstand the test of time and location conditions.
LABEL / PACKAGING DESIGN
Product packaging needs to help customers not only recognise your brand but also select your brand. Today consumers are spoilt for product choices so your packaging needs to be distinctive and true to your brand. It needs to stand out and be simple, clear and concise to get your message across.
We have experience in packaging and label design ranging from small equipment labels to product packaging for food items, beverages and home linen products.
HOW WE WORK
If printing is required, we can take care of the whole process from quote requests to delivery of the printed goods to you. If you have a preferred printer, we can work with them and provide ready-to-print files.
For digital output we can create a shared Dropbox folder for easy access and file transfer.
Our aim is to meet or exceed your expectations. We will work with you to help identify and specify your requirements, then project manage your work through to completion and sign-off.
What Our Clients Say
Stark Bros Ltd have now used Desktop Focus for the past 15 years for all manner of advertising and promotional materials - from business cards to magazine advertising, from BW flyers to full colour brochures and also our annual desk calendars. Without exception we have found Linda to be fantastic, able to interpret our requirements and present material that consistently exceeds our expectations, also usually working to tight deadlines. We have always found the cost of the services provided by Desktop Focus to be very reasonable, often less than expected. We are 100% impressed and satisfied with Linda Bridgman / Desktop Focus, and would have no hesitation in recommending them as the one stop shop for all your advertising requirements.
Linda Bridgman and I have worked together for over 15 years. Linda originally prepared all the marketing collateral for my business Ayrshire e.b.a. Ltd and has successfully completed updates over the years. Additionally, I have referred and continue to refer Linda to support a number of my clients. Some work has been one-off projects while other clients are enjoying an ongoing relationship independent of my involvement. Benefits: Linda listens and embraces the concepts of what is required and then, importantly, inputs her own creative content. This is necessary and appreciated. Further, Linda takes full responsibility and follows jobs through to completion with the printing companies. I am confident that Linda will not let me down and this has been proven over many years. Hence, I would encourage you to seriously consider using Linda’s services.
It has been a pleasure working with Linda over the past 13 years on a variety of both large and small assignments and throughout the partnership there has never been a late delivery, rejected design or unhappy end user. Fast turnaround, clear understanding of what is required, designs that fit the relative markets and competitive pricing are key components in running a publishing business and I always sleep easy at night when I place work with Linda as I know I will not have to chase her for delivery deadlines; she always delivers.
HydroServices has been delivering irrigation management services for the last 28 years and only for the last 10-11 years has had a website to promote our services. Desktop Focus was recommended to us to build that website and we were not disappointed. This first website was delivered on time and within the projected budget. Similarly, our revised website that went live earlier in 2014 was delivered on time and according to our budget. We have had complimentary emails from all round the world from acquaintances who have visited the website. This is a credit to you at Desktop Focus and not to HydroServices. We at HydroServices are proud of the website and find it easy to use and search. We are also impressed with all the promotional and advertorial material produced by Desktop Focus. Thank you for outstanding productions. We have and will continue to recommend Desktop Focus to associates wanting to have a website built and other promotional material prepared.
Linda Bridgman designed a web site, logo, stationery and business cards for Corporate Risks (1997) Limited that exceeded expectations in terms of quality, imagination and cost effectiveness. Linda understood from the outset our business requirements and produced an array of ideas to consider and an end product that reflected her professionalism and design ability. Without hesitation we refer other business colleagues with similar design and print needs to Linda and Desktop Focus. Linda’s work is fresh, exciting and a joy to visit on the web.
We were introduced to Linda Bridgman after attending a business expo in Christchurch. Linda was very influential in helping us set up a lot of our structures for a new business which included design and setup of our web site, design of business cards and setup and arranging DVD's for a presentation. Linda also set up links to many other web sites where we have affiliates. We have found Linda very easy to work with and she has been our go to person for all of our requirements which have all been done in a speedy and efficient manner. We recommend Desktop Focus and Linda Bridgman for a professional service.
Since 2006 Linda from Desktop Focus has done a wide variety of extremely diverse graphical work for me (both in form and function). While I struggle to draw a stick-man, each and every time that I have commissioned Desktop Focus with a project, Linda has come up with a variety of designs that are not only unique, but are highly aesthetically pleasing and appropriate to my requirements. Linda is a graphical designer of the highest standard who can think outside the square and deliver work in a very reasonable time frame. I would not go anywhere else to get my graphical designs done and I have yet to be disappointed with the quality of her work. Thanks Linda, you are awesome!!!